{
  "schemaVersion": 1,
  "studyId": "vurm-discovery-baseline",
  "methodVersion": "1.0.0",
  "startedAt": "2026-10-03T18:06:50.194Z",
  "completedAt": "2026-10-03T18:06:53.761Z",
  "collector": "VURM operator-run Node.js; no browser rendering",
  "scannerSha256": "1eb4d60ee31cfea9e814cc156706043c788e2a6cafe81a1f76f78634fdb91ce9",
  "population": "Eight purposefully selected public pages on VURM's own Dutch website; not a sample of Dutch businesses.",
  "requestedPages": 8,
  "observedPages": 8,
  "robots": {
    "status": 200,
    "sitemapReferenced": true
  },
  "sitemap": {
    "status": 200,
    "listedUrlCount": 65
  },
  "limitations": [
    "HTML and HTTP observations only; no JavaScript rendering or authentication.",
    "Absence of noindex does not prove indexation or robots permission.",
    "JSON-LD syntax is not schema eligibility, accuracy or a rich-result guarantee.",
    "No rankings, backlinks, AI citations, traffic, revenue or Core Web Vitals measured.",
    "Own-site, purposive sample; not independent and not representative of the SME market.",
    "Failed requests remain unknown; every sampled route is retained. One point in time, not a growth comparison."
  ],
  "pages": [
    {
      "url": "https://vurm.nl/",
      "observedAt": "2026-10-03T18:06:50.408Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "47 tekens · Website bouwen, groeien en automatiseren | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "116 tekens · Bouw en beheer je website, ontdek groeikansen met Growth OS of laat VURM AI-systemen en automatiseringen realiseren."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "73 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "8/8 hebben alt"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-builder/",
      "observedAt": "2026-10-03T18:06:50.955Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "52 tekens · Websitebuilder voor bedrijven en organisaties | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "141 tekens · Maak pagina’s, pas tekst en stijl aan en bekijk je site op mobiel en desktop. Publiceer met hosting, SSL en eigen domein vanaf €29 per maand."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-builder/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "26 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "1/1 hebben alt"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-laten-maken/",
      "observedAt": "2026-10-03T18:06:51.461Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "42 tekens · Website laten maken voor zzp en mkb | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "152 tekens · Laat een professionele website maken voor je bedrijf. Bekijk de aanpak, echte projecten en prijzen voor zzp en mkb. Scope en planning staan vooraf vast."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-laten-maken/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "51 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "1/1 hebben alt"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/growth-os/",
      "observedAt": "2026-10-03T18:06:51.770Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "54 tekens · Growth OS van VURM | Zie wat je website nu nodig heeft"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "150 tekens · Growth OS controleert je website en gekoppelde bronnen, zet kansen op volgorde en laat zien wat er na een verbetering verandert. Vanaf € 79 per maand."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/growth-os/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "26 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "1/1 hebben alt"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/ai-services/",
      "observedAt": "2026-10-03T18:06:52.202Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "58 tekens · AI-systemen voor bedrijven laten bouwen | VURM AI Services"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "127 tekens · Laat terugkerend werk automatiseren. VURM onderzoekt je proces, bouwt de oplossing en legt vast wanneer een medewerker beslist."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/ai-services/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "13 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width,initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen img-elementen"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/projecten/",
      "observedAt": "2026-10-03T18:06:52.665Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "41 tekens · Eigen producten en uitgevoerd werk | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "132 tekens · Bekijk eigen producten en gecontroleerd uitgevoerd webwerk van VURM: Fynqo, PartMatchr, Staplicht en verbeterwerk voor Van Deuveren."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/projecten/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "24 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen img-elementen"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-check/",
      "observedAt": "2026-10-03T18:06:53.198Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "61 tekens · Gratis website check: indexatie, metadata en structuur | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "153 tekens · Controleer gratis één openbare pagina op indexatie, metadata, structuur en mobiele instellingen. Je krijgt concrete signalen en een passende vervolgstap."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-check/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "35 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen img-elementen"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/kennis/",
      "observedAt": "2026-10-03T18:06:53.508Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen noindex gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "54 tekens · Kennisbank over websitekeuzes, SEO en conversie | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "140 tekens · Praktische besliskaders voor websitekosten, offertes, techniek, redesign, SEO en conversie. Iedere gids leidt naar een concrete vervolgstap."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 H1"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/kennis/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "46 links in HTML"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen img-elementen"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 geldig parseerbaar blok"
        }
      ],
      "sitemapListed": true
    }
  ],
  "summary": [
    {
      "id": "status",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "https",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "indexability",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "title",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "description",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "h1",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "canonical",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "internal-links",
      "pass": 0,
      "warn": 0,
      "fail": 0,
      "info": 8,
      "unknown": 0
    },
    {
      "id": "viewport",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "language",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "open-graph",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    },
    {
      "id": "image-alt",
      "pass": 4,
      "warn": 0,
      "fail": 0,
      "info": 4,
      "unknown": 0
    },
    {
      "id": "structured-data",
      "pass": 8,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 0
    }
  ]
}